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Marketing & Communications · Job description

Brand Marketing Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. In the GCC market, this role is actively hired across Saudi, UAE with 3 recent postings.

GCC postings
3
Active markets
2
Typical experience
5-8 years
In brief

A Brand Marketing Manager in the GCC region requires communication, social media, Git, Excel, leadership. Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. This role is in demand across the Gulf Cooperation Council countries.

Salary snapshot

What a Brand Marketing Manager earns in the UAE

Median monthly gross in AED for a mid-level Brand Marketing Manager. See the full breakdown by country and seniority.

25th percentile
14,000
Median
21,000
75th percentile
30,500
See salary ranges →
Key responsibilities
  • 01Develop and execute strategic marketing and brand positioning plans for the Nursery and Schools.
  • 02Lead digital campaigns across social media and CRM platforms to increase admissions leads.
  • 03Conduct market research, competitor benchmarking, and parent persona analysis.
  • 04Oversee brand communications, creative content, and storytelling that reflects our international
  • 05Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • 06Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • 07Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • 08Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • 09Compile lists describing product or service offerings.
  • 10Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • 11Consult with product development personnel on product specifications, such as design, color, or packaging.
  • 12Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Required qualifications
  • — Bachelor’s degree in Marketing, Business Administration, or related field
  • — 8 years of marketing experience, with at least 2
  • — 3 years in a managerial role
  • — Strong knowledge of digital marketing tools and platforms
  • — Excellent communication, leadership, and analytical skills Key Skills & Competencies
  • — Strategic thinking and problem
  • — Campaign planning and execution
  • — Digital marketing & analytics
Preferred qualifications
  • — Experience in real estate / property marketing (preferred, if applicable)
  • — Experience in real estate, property, retail, or B2B marketing is preferred.
Education requirements
  • — Bachelor's degree

Required skills

communicationsocial mediagitexcelleadershipanalyticalpresentationdigital marketing

Preferred skills

crmerpseostrategic planningcontent creationquality controlReading ComprehensionActive ListeningWritingSpeakingCritical ThinkingActive Learning

Tools & technologies

gitexcelcrmerpgoogle adsAdobe AcrobatAdobe Acrobat ReaderAdobe ActionScriptAdobe After EffectsAdobe Creative Cloud softwareAdobe DreamweaverAdobe IllustratorAdobe InDesignAdobe PhotoshopAdSense TrackerAEC Software FastTrack Schedule

Hiring companies we see

  • Excelsior Group ME
  • Union Investments

Hired across

  • saudi
  • uae
FAQ

  • What does a Brand Marketing Manager do in the GCC?

    A Brand Marketing Manager in the GCC performs core duties related to communication, social media, Git, adapted to the regional business environment and regulatory framework.

  • What qualifications do I need to be a Brand Marketing Manager?

    Typically a Bachelor's degree is required, with 5-8 years of experience in the field.

  • What is the demand for Brand Marketing Manager in the GCC?

    The role is actively hired across Saudi, UAE, with consistent demand from both local and multinational employers.

  • What skills are needed for a Brand Marketing Manager role?

    Key skills include communication, social media, Git, Excel, leadership, analytical, along with strong communication and teamwork abilities.

  • Do I need Arabic to work as a Brand Marketing Manager in the GCC?

    Arabic language proficiency is often preferred but not always required. It depends on the employer, sector, and client-facing nature of the role.

See salary ranges →Open in JD generator →
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