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Marketing & Communications · Job description

Head of Marketing

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. In the GCC market, this role is actively hired across Bahrain, Kuwait, Saudi with 11 recent postings.

GCC postings
11
Active markets
4
Typical experience
5-8 years
In brief

A Head of Marketing in the GCC region requires social media, Git, communication, CRM, presentation. Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. This role is in demand across the Gulf Cooperation Council countries.

Salary snapshot

What a Head of Marketing earns in the UAE

Median monthly gross in AED for a mid-level Head of Marketing. See the full breakdown by country and seniority.

25th percentile
18,000
Median
27,000
75th percentile
39,000
See salary ranges →
Key responsibilities
  • 01* Develop and execute the end
  • 02end marketing strategy for all real estate projects from pre
  • 03* Build and manage the monthly or annual marketing plan and budget, ensuring strong ROI on all campaigns.
  • 04* Lead brand positioning, messaging, and visual identity for both the corporate brand and individual projects.
  • 05* Drive integrated campaigns across digital, social media, performance marketing, CRM, outdoor, PR, and events.
  • 06* Oversee the creation of high
  • 07impact marketing assets: brochures, videos, 3D renders, project websites, sales kits, and showroom/experience center content.
  • 08* Work closely with Sales, Development, and Customer Experience teams to align marketing strategies with sales targets and product positioning.
  • 09* Manage media planning and buying, including partnerships with portals, influencers, agencies, and production houses.
  • 10* Use data and analytics to track campaign performance, lead quality, and customer behavior; recommend optimizations.
  • 11on leadership of the marketing team**: Supervise, monitor, and directly contribute to the execution of all campaigns (incl. launches, open house, etc.) and initiatives.
  • 12* Ensure all marketing activities comply with local regulations, project approvals, and brand guidelines.
Required qualifications
  • — Qualifications & Experience**
  • — * Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s degree is a plus.
  • — 12+ years of experience in marketing, with at least 3
  • — 5 years in a senior/lead role within real estate development or a related sector (property, hospitality, lifestyle).
  • — * Proven track record in launching real estate projects and delivering measurable results in lead generation and brand growth.
  • — * Strong understanding of digital marketing, performance campaigns, social media, and marketing automation/CRM.
  • — * Experience managing agencies, creative production, and media buying.
  • — * Excellent leadership, stakeholder management, and presentation skills.
Education requirements
  • — Bachelor's degree

Required skills

social mediagitcommunicationcrmpresentationexcelleadershipanalytical

Preferred skills

digital marketingcustomer serviceproject managementarabicenglishReading ComprehensionActive ListeningWritingSpeakingCritical ThinkingActive LearningLearning Strategies

Tools & technologies

gitcrmteamsexcelAdobe AcrobatAdobe Acrobat ReaderAdobe ActionScriptAdobe After EffectsAdobe Creative Cloud softwareAdobe DreamweaverAdobe IllustratorAdobe InDesignAdobe PhotoshopAdSense TrackerAEC Software FastTrack ScheduleAirtable

Hiring companies we see

  • Managing Partner at Moviton
  • Atara Development
  • Kayana | Ordering & Payment Solutions
  • COREcruitment
  • Independent food company
  • metlife
  • The Professionals

Hired across

  • bahrain
  • kuwait
  • saudi
  • uae
FAQ

  • What does a Head of Marketing do in the GCC?

    A Head of Marketing in the GCC performs core duties related to social media, Git, communication, adapted to the regional business environment and regulatory framework.

  • What qualifications do I need to be a Head of Marketing?

    Typically a Bachelor's degree is required, with 5-8 years of experience in the field.

  • What is the demand for Head of Marketing in the GCC?

    The role is actively hired across Bahrain, Kuwait, Saudi, with consistent demand from both local and multinational employers.

  • What skills are needed for a Head of Marketing role?

    Key skills include social media, Git, communication, CRM, presentation, Excel, along with strong communication and teamwork abilities.

  • Do I need Arabic to work as a Head of Marketing in the GCC?

    Arabic language proficiency is often preferred but not always required. It depends on the employer, sector, and client-facing nature of the role.

See salary ranges →Open in JD generator →
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